Behind the Scenes: How AYT Studio Creates a Collection
It all begins with an encounter, with a universe, a sensation, an impression, a line, a shape, a hue, a play of colors. At the heart of every creative process, there is an artist whose work becomes a field of free exploration. Making their vision one’s own to wander through new directions. Merging with their creative choices, yet stepping away to question them more deeply.
From this exploratory phase emerges the narrative around clothing. Each cut and silhouette becomes a means to express an idea - one shaped by the artist’s work.
This is where creativity meets garment. And where storytelling becomes style.
Creativity: The starting point of every AYT Studio collection
How are fashion collections created at AYT Studio? It all begins with a spark of creativity. It’s not about following trends but about pursuing a concept, one often rooted in art, emotion, and visual tension.
AYT Studio collaborates with contemporary artists whose visions inspire the first strokes of design. This creative dialogue leads to bold prints, unexpected cuts, and sculptural shapes.
Our goal isn’t replication, it’s the translation of expression, as part of AYT Studio’s fashion storytelling approach. How can a brushstroke become a sleeve? How can an installation inspire the drape of a shirt? These are the questions that guide the early stages of every collection and the entire art-inspired fashion design process.
Storytelling through clothing
From concept to cloth, storytelling runs through every piece we create. We don’t design in isolation. We develop narrative-rich garments that hold a perspective.
The 'Muse' Sleeveless Second-Skin Red Top isn’t just a bold top, it’s part of a story about confidence, and femininity. The Shirt in Silk Blue Artistic Print channels the rhythm and palette of a visual artist’s work, reimagined as wearable movement.
Each garment is intentional. Every seam contributes to the story.
Crafting the collection with precision
Once the narrative is defined, we build the collection piece by piece. Colorways are carefully selected to echo the artist's palette. Silhouettes take shape through sketching, draping, and fabric testing. Everything serves the creativity behind the original artistic concept.
Our process is slow by design. We source materials that move fluidly and feel right against the body. Only when a piece carries a story - visually and emotionally - do we release it.
From studio to street: Bringing the story to life
Once the collection is complete, the story doesn’t end. We translate the concept visually through our campaigns, look books, and installations. The way a model moves, the backdrop of the shoot, the light we choose—these are all extensions of our storytelling.
You can see this play out in our current collection, where each piece exists in conversation with color, shadow, and form. That’s the essence of creativity, it keeps moving. And then finally, each piece changes with its wearer - how it’s styled, where it goes, how it feels in movement.
Conclusion
At AYT Studio, we believe fashion is a form of expression grounded in storytelling, shaped by creativity, and delivered through each carefully constructed collection. These aren’t just clothes—they’re chapters. So, which story will you wear next?
